We are all aware of the importance of having business website. Now the question is, how users will find your business online. One of the best ways to get traffic to your website is via search engines such as Google, Yahoo and Bing, which are the 3 main ones. A website needs to be optimized to rank well on the above search engines with a technique called Search Engine Optimization (SEO). SEO web design is important as it brings traffic to a website without much offsite promotion.

Onsite SEO should not be neglected during the web design process. This includes a few simple techniques that will help getting your website indexed easier and get better search engine ranking.

Site Indexability

Now that your website is live, you need to make it visible to the search engines. Adding a sitemap will enable spiders to crawl new pages quicker. Also updating content regularly will get your website crawled more often.

Make sure your website is not completely in flash, though Google can now index flash content, it is suggested not to have the whole website in flash.

Page Title and Meta Tags

I have come across quite a few websites that has the same page titles and meta tags for all pages which is bad. It is suggested to have a unique page title and meta description for every web page. This way the pages will be more relevant to search terms. Google still uses meta tags when listing your website in searches. With a unique meta description tag for every page it will be easier for users to understand what your pages are about.

Page URL

Having your keyword in your domain name is one thing, internal pages should also be SEO’d (e.g. hxxp://www.keyword-in-domain.com/keyword/descriptive-title.html will have a higher ranking as compared to hxxp://www.random-domain.com/page?12=text&123456&sdf%233)

Having an optimized website means higher search engine rankings. To better optimize your website it a good idea to follow Google guidelines which covers most of the above tips.

By: Rubeina Sawdoo

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